Developing A Transformational Legacy Programme

Leaving a legacy is a lot more than getting a present— it’s a long lasting reminder of your commitment to a cause that is close to your heart. So close, that you decided to make what will be your final gift to the organisation.

A newly released survey commissioned by the charity consortium Remember A charity discovered that 17% of respondents had actually included gifts to charitable organization in their wills, up from 14% in 2013. However the potential for heritage giving is even bigger. Research suggests that by enhancing charity wills nationally by just 1%, an additional £ 70 million in legacies can be generated every year.

It appears apparent then, that charities and not-for-profits should invest time and energy in the advancement of robust, thoughtful and interesting heritage programmes. Regrettably, whether due to the fear of discussing the ‘taboo’ subject of death, or focus being directed on other funding streams, a lot of organisations install badly delivered, unexciting heritage programmes, if indeed, they have one at all. charity consultant is a site that has lots of up to date info on hlf.


Those charities who are reaping the benefits of heritage gifts have no doubt invested energy and time in the creation their programme. Effective projects are those which look to the future and concentrate on the transformational effect your gift will make instead of mourning the past and the glum nature of death.

Right Here Are Our Top 5 Tips To Developing A Transformational Legacy Programme:

  1. It’s all about the planning - don’t rush in. Just because its nationwide Free Wills Month it doesn’t mean you ought to release your campaign now.
  2. Suitable literature— look to the future. Readers ought to feel inspired to make a special gift that will have a wonderful effect on your organisation.
  3. Recruit a partner lawyer(s)— free wills are a wonderful way to encourage givers to make the commitment now, and also offer your programme added credibility.
  4. Talk to future givers— honestly discussing their gift and the location of your work it could be directed to will give the donor the confidence that their present will be made use of as they desired.
  5. Continued stewardship— gifts will typically not happen instantly after their pledging! Good donor stewardship is the vital to ensuring your legacy promises come to fruition in due course.

Share This Story